IIFL Home Finance Launches Third 'Bharosa Bhau' Film, Reinforcing Trust in Home and Business Finance

“Trust” being center stage with third film under #SaathHongeKaamyaab

New Delhi, India – 16th July 2024 – IIFL Home Finance Ltd., India's leading digital-first home finance company, unveils third film featuring acclaimed actor Pawan Malhotra as the iconic ‘Bharosa Bhau’.  Centered on the theme #Saath Honge Kaamyaab (Together We Will Succeed), the film showcases Bharosa Bhau's pivotal role in a business inauguration, highlighting the importance of trust in both personal and professional relationships. 

Building on the success of its previous campaigns, the latest installment deepens the narrative of trust and reliability in the home financing sector. This narrative seamlessly connects to IIFL Home Finance's commitment to being a trusted partner in realizing homeownership and business dreams.

In a compelling narrative twist, Bharosa Bhau is summoned during the inauguration of a new business, where one partner seeks the final stamp of trust despite years of friendship and collaboration. Bharosa Bhau's endorsement serves as a poignant reminder of the trust placed in IIFL Home Finance Ltd., reinforcing its commitment to transforming dreams of homeownership and business success into reality.

Commenting on the launch Ms. Madhvi Gupta, Head - Marketing, ESG and CSR, IIFL Home Finance Ltd said, "In our third film, we have not only strengthened the foundation of our trust but also reinforced the connection we have built with our customers over the years. Through the #SaathHongeKaamyaab campaign, we reaffirm our commitment of not being just a companion but a trusted partner in our customers' financial journeys. Whether it's the dream of owning a home or the vision to build a thriving business, we understand that trust is paramount to success. With IIFL Home Finance by your side, rest assured that your aspirations will have a steadfast advocate."

Curated in collaboration with creative agency Schbang, the film employs a unique approach to address the topic of trust in financial services. Mr. Manish Kinger, Executive Creative Director, Schbang said, "In a category that continues to be taken seriously, the third chapter of #SaathHongeKamyaab brings a light-hearted approach to the consumer problem of placing trust in the organized sector. A stroke of humor along with the strong foundation of Bharosa Bhau’s dependency helped cement our intent of not just being a financial institution in this otherwise tough journey, but being tried and trusted as your friend."

Video Campaign Links – 

Youtube : https://youtu.be/9C28DSyOTiI 
Facebook (Meta): https://fb.watch/tlMsscM0Ot/
Instagram: https://www.instagram.com/p/C9eMyq9Neqy/
X: https://x.com/IIFLHomeLoan/status/1813085924919504909
Linkedin: https://www.linkedin.com/posts/iifl-home-loans_iifl-shakthi-loans-business-ki-kaamyaabi-activity-7218851292583014401-bxLu?utm_source=share&utm_medium=member_desktop
 

About IIFL Home Finance Ltd.
IIFL Home Finance Limited, the largest affordable housing finance company which is a subsidiary of IIFL Finance Limited, with 79.59% shareholding, while Abu Dhabi Investment Authority acquired 20.41% stake in the company in 2022. IIFL Home Finance Ltd. Has established a proven track record of empowering first time home buyers while emphasizing affordable housing for EWS and LIG category. Over the past five year the Company’s Asset Under Management (AUM) have grown at 14% CAGR reaching Rs. 35,499 Cr. As of 31st March 2024. 

Through affordable home loans, IIFL HFL makes people’s aspirations of owning a home a reality, while emphasizing on supporting green buildings and projects that help society achieve inclusive sustainable development. The objective is to fulfil economic upliftment for EWS/LIG segments of the country. The company has adopted an asset light model by getting into co-lending arrangements that further helps to penetrate and expand in deeper markets of India. To facilitate a seamless customer experience, the entire life cycle of housing loans is technology driven i.e., from origination to closure. The state-of-the-art IT infrastructure helps in reducing costs, real-time analysis of customer data, improving control and underwriting functions, while increasing customer reach and distribution capability.

About Schbang 
Schbang, established in 2015, is a Creative, Media, Technology Transformation company with offices across Mumbai, Bangalore, Delhi-NCR, London, UK, Amsterdam and Stockholm. With a team of 1000+ members, it delivers growth-driven end-to-end solutions across creative development, strategic advisory, film production, web, design, content, data science, and media planning & buying verticals. It is also a valued Google Premier Partner, Adobe, Hubspot, MoEngage, Shopify, ONDC, and Zoho Premium Partner.

It has featured as a LinkedIn Top 25 start-up in 2018 and 2021 and on the Financial Times’ 450 High Growth Companies in the Asia Pacific List. In the last few years. Schbang has created some exciting and award-winning digital work for brands like Jio, Britannia, Fevicol, Ashok Leyland, Garnier, Cipla, Finolex Pipes, Crompton, Philips, Kaya Skin Clinic, London Dairy, Johnson & Johnson Baby, Mattel, ASUS, Kotak811 and many more brands.

Credits:

Schbang Creative:
Manish Kinger, Executive Creative Director
Baani Singh, Group Creative Manager
Tarana Jagota, Sr. Creative Strategist
Ali Ahmad, Creative Strategist

Schbang Art:
Akhil Chopra, Sr. Creative Director
Jayesh Joshi, Art Director
Somasundaram, Design Lead
Manvi Singh Chouhan, Sr. Graphic Visualiser
Subhashini Jain, Graphic Visualiser
Rohit Chowdhary, Sr. Animator
Raj Verma, Animator

Schbang Solutions:
Rohan Hukeri, Executive Vice President, Brand Solutions
Madhurika Banerjee, Vice President, Brand Solutions
Suraj Soni, Group Brand Solutions Manager
Deghpreet Kaur Lamba, Brand Solutions Lead
Jannat Bhatia, Sr. Brand Solutions Strategist
Harshit Verma, Brand Solutions Strategist

For more info, please contact:

Ishan Uppal, IIFL Home Finance 
Mobile: +919899759975
E-mail: ishan.uppal@iiflhomeloans.com