IIFL Home Finance Ltd. foresees immense opportunity in NBCC Aspire projects

Uttar Pradesh, 16th January, 2024: IIFL Home Finance Ltd., one of India’s fastest-growing digital first home finance company, is geared up to launch a campaign in association with the esteemed NBCC Aspire Group. After the tie up with NBCC Aspire team, IIFL Home loan focuses on maximum penetration in these projects. The unique selling proposition (USP) of this campaign lies in the application fees i.e Rs. 10,000 and a quick 30 minutes* loan approval. These initiatives are meticulously designed to address the housing needs of the new home buyers and to promote hassle free home buying experience. These projects are located in Noida and Greater Noida; one of the prominent locations in the Gautam Buddha Nagar district of the Indian state of Uttar Pradesh.

The NBCC Aspire projects target vibrant locales from in and around regions, offering a diverse range of housing options to the target audience. Average ticket size for NBCC Aspire projects is Rs. 45 lakh to Rs. 50 lakh. This strategic move will make the dream of owning a home more accessible than ever before. These projects are situated in the heart of Noida & Greater Noida and surrounded by areas of UP, like Meerat, Rishikesh, Agra, Bhiwadi, Sonipat, Panipat and Karnal.

Speaking about the upcoming campaigns, Mr. Praveen Khullar, Zonal Sales Head, North, IIFL Home Finance Ltd., said, "We are delighted to announce this initiative with NBCC Aspire. At IIFL Home Finance Ltd., we are committed to making housing dreams come true for all the segment of home buyers. We firmly believe in empowering the deserving segments of society by extending much-needed financial support through customized loan solutions, thus promoting financial inclusion and social progress. This will help to redefine housing for the masses in Uttar Pradesh."

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About IIFL Home Finance Limited:

IIFL Home Finance Limited, the largest affordable housing finance company, which is a subsidiary of IIFL Finance Limited, with 79.59% shareholding, while Abu Dhabi Investment Authority acquired 20.41% stake in the company in 2022. As of 30th September 2023, the AUM stood at ₹ 31,094 crore of which home loan is 77% with an average ticket size of ₹ 15 Lakh. The Return on Assets (ROA) for the period is at 4.33%. Through affordable home loans, IIFL Home Finance Ltd. makes people’s aspirations of owning a home a reality, while emphasizing on supporting green buildings and projects that help society achieve inclusive sustainable development. The objective is to fulfil economic upliftment for EWS/LIG segments of the country. The company has adopted an asset light model by getting into co-lending arrangements that further helps to penetrate and expand in deeper markets of India. To facilitate a seamless customer experience, the entire life cycle of housing loans is technology driven i.e., from origination to closure. The state-of-the-art IT infrastructure helps in reducing costs, real-time analysis of customer data, improving control and underwriting functions, while increasing customer reach and distribution capability.