IIFL Home Finance Ltd. unveils inspiring film with veteran actor Pawan Malhotra as Bharosa Bhau capturing the essence of trust and support

Gurugram, January 25th, 2024: IIFL Home Finance Ltd., India’s fastest-growing digital-first home finance company proudly unveils its latest film, capturing the essence of trust and support that the audience can place in the brand. This epitomizes the brand's commitment, presence and unwavering support to turn dreams into reality by fulfilling the dream of home ownership and also the business loan requirements of their audiences.

Schbang, a Creative, Media, Technology Transformation company collaborates as the creative partner for the film. Together with IIFL Home Finance Ltd., they are set to launch the film centered on the key theme of "Saath Honge Kaamyaab" in languages across India.

The film revolves around the theme of trust, featuring Bharosa Bhau played by the veteran actor Pawan Malhotra, a trusted figure symbolizing reliability in relationships. His recall as the face of reason is exceptionally high, resonating with those seeking trust within their circle.

Bharosa Bhau emerges as the ultimate arbiter of trust, offering reassurance and affirmation. The narrative seamlessly transitions to Bharosa Bhau placing his trust in IIFL Home Finance Ltd., delivering a powerful message about the reliability and credibility of the brand when it comes to fulfilling the dream of home ownership and business loan requirements.

Madhvi Gupta, Head, Marketing, ESG and CSR, IIFL Home Finance Ltd., expressed her enthusiasm on the launch stating, "We believe in transforming dreams of our customers into reality by supporting them I in their journey of home ownership and business needs. Our film 'Saath Honge Kaamyaab' captures the essence of trust and support, reinforcing that with IIFL Home Finance Ltd., you are not alone in the journey towards pursuing your dreams and can place your trust in the brand."

Manish Kinger, Executive Creative Director, Schbang said, “Our intent with 'Saath Honge Kamyaab' is to solidify the aura of trust around the brand. It was imperative to deliver on this objective with a packaging that is consumer-first. Which is why, we chose humor over emotion as our language of communication. The creation of Bharosa Bhau was the first step in that direction - a brand champion that is relatable, witty and memorable. With this quirky film, we are looking to inject comic relief in the otherwise serious category and reinstate friend-like trust on the brand, in the process.

Pawan Malhotra sharing his experience on playing the lead role in the film 'Saath Honge Kaamyaab' said, "Portraying the role in 'Saath Honge Kaamyaab' has been an enriching experience. The film's narrative, centered around trust, resonated with me deeply. It beautifully captures the essence of reliability in various life situations. Being associated with IIFL Home Finance Ltd. and this inspiring project has been a privilege, and I believe the audience will connect with the powerful message it delivers."

The overarching concept underscores the idea that trust is foundational, and the one you trust (Bharosa Bhau) chooses to place his trust in IIFL Home Finance Ltd.

You can watch the film here: https://www.youtube.com/watch?v=bRU6AFwPIN0

IIFL Home Finance Ltd., is a leading player in the affordable home finance segment, highlights its comprehensive contributions to affordable housing, showcasing a commitment to addressing the housing and business needs of thousands of individuals and families.

Credits:

IIFL Home Finance Ltd.’s Brand Team:

Madhvi Gupta, Head - Marketing, ESG and CSR

Surbhi Gupta, Brand Manager

Schbang Creative:

Manish Kinger, Executive Creative Director

Baani Singh, Group Creative Manager

Tarana Jagota, Sr. Creative Strategist

Ali Ahmad, Creative Strategist

Schbang Art:

Akhil Chopra, Sr. Creative Director

Jayesh Joshi, Art Director

Somasundaram, Design Lead

Manvi Singh Chouhan, Sr. Graphic Visualiser

Subhashini Jain, Graphic Visualiser

Rohit Chowdhary, Sr. Animator

Raj Verma, Animator

Schbang Solutions:

Rohan Hukeri, Executive Vice President, Brand Solutions

Madhurika Banerjee, Vice President, Brand Solutions

Suraj Soni, Group Brand Solutions Manager

Deghpreet Kaur Lamba, Brand Solutions Lead

Jannat Bhatia, Sr. Brand Solutions Strategist

Harshit Verma, Brand Solutions Strategist

About IIFL Home Finance Ltd.

IIFL Home Finance Limited, the largest affordable housing finance company which is a subsidiary of IIFL Finance Limited, with 79.59% shareholding, while Abu Dhabi Investment Authority acquired 20.41% stake in the company in 2022. As of 30th September 2023, the AUM stood at Rs 31,094 crore of which home loan is 77%. The Return on Assets (ROA) for the period is at 4.33%. Through affordable home loans, IIFL HFL makes people’s aspirations of owning a home a reality, while emphasizing on supporting green buildings and projects that help society achieve inclusive sustainable development. The objective is to fulfil economic upliftment for EWS/LIG segments of the country. The company has adopted an asset light model by getting into co-lending arrangements that further helps to penetrate and expand in deeper markets of India. To facilitate a seamless customer experience, the entire life cycle of housing loans is technology driven i.e., from origination to closure. The state-of-the-art IT infrastructure helps in reducing costs, real-time analysis of customer data, improving control and underwriting functions, while increasing customer reach and distribution capability.

For news and updates, visit https://www.iiflhomeloans.com and follow us on twitter at https://twitter.com/IIFLHomeLoan

For media queries, write to corpcom.hfc@iiflhomeloans.com

About Schbang

Schbang, established in 2015, is a Creative, Media, Technology Transformation company with offices across Mumbai,  Bangalore, Delhi-NCR, London, UK, Amsterdam and Stockholm. With a team of 1000+ members, it delivers growth-driven end-to-end solutions across creative development, strategic advisory, film production, web, design, content, data science, and media planning & buying verticals. It is also a valued Google Premier Partner, Adobe, Hubspot, MoEngage, Shopify, ONDC, and Zoho Premium Partner.

It has featured as a LinkedIn Top 25 start-up in 2018 and 2021 and on the Financial Times’ 450 High Growth Companies in the Asia Pacific List. In the last few years. Schbang has created some exciting and award-winning digital work for brands like Jio, Britannia, Fevicol, Ashok Leyland, Garnier, Cipla,  Finolex Pipes, Crompton, Philips, Kaya Skin Clinic, London Dairy, Johnson & Johnson Baby, Mattel, ASUS, Kotak811 and many more brands.